Juniper Line
A furniture line designed for Wayfair’s Mistana Boho Collection.
Research & Strategy
For this project, my team and I partnered with Wayfair to offer products for their Mistana Flagship Boho Brand.
Through market research, I identified current boho style trends, popular product types, and a mood board exploring top features, materials, and colors
As a result of the market research, I developed a direction for CMF and a user persona based on available buyer demographic data.
After taking input from industry-leading designers, brands, and surveys, a style projection was developed which helped further define the product direction.
Ideation
The early phase of ideation explored trending product types, features, and style variations
These designs incorporated features and trends seen across the marketplace - with early ideation acting as an exploration of potential product direction.
Refinement
Through multiple phases of iteration, we refined the product styling into two general directions: curved/organic boho or minimalist modern boho
At this phase, I began finding ways to create visual consistency across product types while defining the visual language for the product line.
Final Direction
The final line landed on a minimalist modern styling with traditional elements of boho, focusing on mixed material.
This style direction not only catered to a more universal audience with its adaptable style but also incorporated into the Wayfair Mistana brand more easily.
Production Drawings
Once the designs for the Juniper line were approved internally and by the Wayfair Team, I developed tech packs for sampling and production.
At this stage, I began standardizing parts to reinforce modularity and repairability, especially as I designed these products with natural rattan that is liable to breakage.
Production
Prototyping began with the Juniper Accent cabinet with this product being approved and set to launch in Q2 of 2023
The accent cabinet was chosen as the product to start the launch of a Juniper line.