Entry

A modern, customizable storage mirror

Research & Strategy

  • This project was intended to cater to a growing trend in functional, stylish home organization.

  • Our interior decor team requested market research and ideation for a storage mirror that could be used in entryways, bedrooms, and home offices.

  • After evaluating the market, I found a defined trend towards small wall-mounted mirrors and hall trees that included built-in mirrors.

  • Given the popularity of these two product types, one of the product goals was to blend the style and functionality of these two products to cater to a wider consumer base.

Ideation

  • Early ideation explored more utilitarian designs with unique form factors

  • The goal of this phase was to brainstorm features that offer concrete practical benefits, along with general wall-mounting methods

  • This stage helped define the customizable features of the product line.

Refinement

  • Once the customization and wall mounting was defined, I moved into exploring more style-driving designs.

  • Given the competitiveness of the wall mirror/hall tree market, we needed a style that would both stand out in the marketplace, but not polarize consumers

  • I explored trending forms followed from my other market research projects on furniture and decor - which informed the slat, arch, and shadow-box directions.

Final Direction

  • After global review, the slat wall mirror direction was approved.

  • This design achieved a low-profile wall-mounted decor aesthetic while providing practical benefits in both the full-length mirror as well as the various organization modules that could be added to the slats.

  • The base design offers a cubby shelf, double coat hooks, and a flat shelf for customized organization.

Production Drawings

  • After final approval, I moved into developing a tech pack detailing all the custom elements of the product and defining the tolerances to ensure and secure and reliable fit for all add-ons.

  • These documents were the groundwork for my collaboration with the manufacturing team in China to assemble our samples.

Production

  • After some refinement, the prototype was fully assembled and shipped to the US team for final approval.

  • The Slat Entry Wall Mirror has entered production and will be launched in 2023.